What is the answer? I have no idea!
Every day I scan Amazon and Barnes & Noble .com to search for the latest book releases, well the ones that we didn’t get in the mail. But what I’m really looking at is the price. I can’t figure it out and maybe you can help me with this. I know that on a hardcover book, the prices have been going up and up every year. There is a new book out that has a retail price of 36.00. Really?? Now the EBook price is still 16.99, but the list price on that is 35.00. Now we understand that printing costs have been rising and that is the need for the higher book costs, but where will it all end? You can tell which authors, and some of them very big names like Barry Eisler, are publishing their book on their own, because the price point is 5.99 for his latest book “The Detachment” in EBook form. But when the price is over 12.99 for an EBook, does that out price many readers? I know that if a book is 5.99 and under I’m more incline to take a chance on it, and then put down 13.00 or more on a book. What about you? What is your limit on pricing? For example, if you have never read Lee Child but heard great things about his writing, will you take a chance on him for 14.99 if you are an EBook fan, or move to something else? Is the EBook market more author driven or publisher driven? The only thing that publishers have over those that self publish is the legitimacy of their work. Readers are more incline to read an author published by Penguin, Random House, etc than one that is self published, unless that author has made a name for themselves. The person that couldn’t get their book into a publishing house has options now, but struggling to find readers. What do they do? Well they do all the same marketing as other authors, and they price their book in the 2.99 range or under to get an audience. John Locke is one of those authors. However don’t be fooled that you will be the next John Locke. Amazon has over 950,000 books available for the kindle. You are talking over 250,000 authors that make up that library. This raises the biggest questions in the publishing field right now, how do we find readers and set yourself apart from the masses? I wish I had an easy answer for you, but I’m with you on this one.
Email firstname.lastname@example.org with your answers and post your comments here. Anyone that emails me will have a chance to win free books from this post. Maybe free books are the way to go! Looking forward to hear from you.