Chapter 3 in this series comes with another fun question we get a lot. “Do you have any marketing tips?” I really wish I had a magic wand and make every author a bestseller but I can’t. Marketing is a very difficult, maybe the most difficult part of being an author. Almost every author I’ve interviewed as said that writing a book is much easier than marketing it. Marketing has changed a lot in the past couple of years. The integration of Social networking sites, blogs, radio shows and more have given authors more avenues to sell books, but made the research and work getting on a platform even more time consuming. There are two types of marketing: Free and Paid. That’s it!
Free marketing is just that, free. However your time is not free and this way will eat up a lot of your time. You need to do a lot of research in finding places to market your book. There are a lot of places to go to in order to find people, but keeping track of all of them can be a nightmare. There are over 75 active social networking sites set throughout the world that have a lot of members. There are hundreds, maybe thousands of blog sites from small to large that you can contact. Again, you need to keep track of every place you contact and you will receive about 10% response back. I’ve talked with many different publicists at the largest publishing houses in the world and they all have an extensive database of media outlets to market their authors. If they send out 100 books, they are lucky to get 10 reviews or responses back. This means you need to stay very patient and persistent. Join writing groups like ITW, as you will get support from other writers that have been and are in your position.
Paid marketing takes on many forms. You can hire an outside publicist, which can be just as difficult as finding an agent. Publicists are very busy and can only take on so many clients. You want a publicist that doesn’t have a lot of clients, so you get more personal treatment. Publicists at the large publishing houses are overloaded. They can only really work on your book for about six weeks. This includes three weeks before the release and three weeks after. Then the rest is up to you. You can buy advertising on certain sites marketing your book. Attending conventions are a great way to get your book in the hands of fans. Buy promotional material and take these with you. You can spend thousands of dollars, so make sure you have a clear plan of attack and not just throw money against the wall. You still need to research what other authors are doing and copy them.
Marketing is not easy and there is no easy answer, if there was everyone would sell millions of books. Just remember that writing and publishing your book is only the beginning of your journey. The real race is getting yourself known in today’s world. More and more books are being published every day, more than ever and you need to stand over them and be seen. Use every resource you can find and keep going. If you have any comments or questions, email me at firstname.lastname@example.org